AI labels to be compulsory on authentic-looking content under EU rules

Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real

www.theguardian.com/technology/2026/jul/31/ai-labels-to-be-compulsory-on-authentic-looking-content-under-eu-rules

EU is bi-polar. Making some of the best regulations (GDPR, AI Act…) and then suddenly fucking people over with stuff like Chat Control.

Chat control was US big techs baby. They wanted to keep scanning peoples messages but GDPR messes with that so they’ve been trying to get Brussels to give them an exception forever. The “CSAM” angle is just plausible deniability

Hmm, I also hate US Big Tech, but do you have any source for your claims?

Yes. There was a lot of questionable links and donations uncovered between the politicians and US firms. Even after the temporary law expired in April they continued to scan illegally . I also recall reading an article about how Zuckerberg met directly with members of the EU Parliament before it was passed by default but can’t find that article at the moment.