Now That Is What I Call A Headline

These pages and individual creators posted content that appeared to be in clear violation of Facebook’s own hate speech policies. Nonetheless, they were able to earn money on their posts through the platform’s “Content Monetization” program — which is invitation-only.

Meta should’ve been under no illusions about who they were paying to drive engagement on the platform.

Yet I’m sure that’s exactly what they claim. [insert South Park BP Oil Sorry meme]

BTW:

Facebook’s monetization program can be quite lucrative, though it’s unclear how much each of these pages made individually. In 2025, Facebook doled out nearly $3 billion to 16 million accounts, the reporting notes. The platform periodically discloses data on these monetized accounts, which has been collated into a searchable database by the tech accountability non-profit What to Fix.