posted in Technology

BMW is putting Spider-Man ads on your dashboard, after promising it never would

www.techspot.com/news/113327-bmw-putting-spider-man-ads-dashboard-after-promising.html
TechSpotBMW is putting Spider-Man ads on your dashboard, after promising it never wouldThe promotion began on July 27, 2026, and is scheduled to run through August 10 across more than 70 markets. On supported vehicles, starting the car brings...

Replying to @⁨qyron@sopuli.xyz⁩

This poses an active danger. We are visual creatures. It will cause distraction.

We are way past that point. Cars have had massive, phone shaped touch screens in them for years. Every year, more and more of the cabin controls are moved from physical buttons and knobs, that you can operate and adjust without taking your eyes off the road, to settings hidden behind multiple layers of menus on the gigantic touch screen. In some cars you can’t even change the direction of the air conditioning without accessing the touch screen.