posted in Technology

BMW is putting Spider-Man ads on your dashboard, after promising it never would

www.techspot.com/news/113327-bmw-putting-spider-man-ads-dashboard-after-promising.html
TechSpotBMW is putting Spider-Man ads on your dashboard, after promising it never wouldThe promotion began on July 27, 2026, and is scheduled to run through August 10 across more than 70 markets. On supported vehicles, starting the car brings...

Replying to @⁨ItsComplicated@sh.itjust.works⁩

A lot of manufacturers sell vehicles at cost price in the hopes of making it up in after sales (parts and servicing). Most EVs require very little regular expense (cabin filters, brakes and tyres), so they try to make up the difference in subscriptions and “value added” services.

Sometimes those “value added” services aren’t adding value to their customers; they are “adding value” for business partners.

You would think that a car that is sold at a premium price would be exempt from these nasty little scams.

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