posted in Technology

beep@beep@piefed.world

New Jersey bans grocery stores from using shoppers' personal data to set prices

cross-posted from: https://piefed.world/c/tech/p/1284061/new-jersey-bans-grocery-stores-from-using-shoppers-personal-data-to-set-prices

www.nj.gov/governor/news/2026/approved/20260723a.shtml
Governor Mikie Sherrill - Logowww.nj.govGovernor Sherrill Signs the Fair Price Protection Act to Shield New Jersey Grocery Shoppers from Surveillance PricingNEWARK – Governor Mikie Sherrill today signed the Fair Price Protection Act into law, protecting New Jersey shoppers from discriminatory surveillance pricing. The Act prevents businesses from using personal information—such as online activity, location, purchasing history, or other collected data—to
adarza@adarza@lemmy.ca

Replying to @⁨rollin@piefed.social⁩

“loyalty cards” are common. stores (and each of their 369354764 data sharing “partners”) get to track everything you buy and when. in exchange, you get token “discounts” on a small selection of products. some stores have done away with the actual physical cards, and use mobile phone apps or just the mobile phone number to track you.

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