posted in Technology
Spotify threatens industry with ad-skipping tool: "Skip Ahead" is available for Premium users in selected markets, and enables them to skip entire ad breaks, intros, sponsorship messages.
podnews.net/article/spotify-threat-ad-skipping
PodnewsSpotify threatens industry with ad-skipping toolThe tool encourages listeners to skip the ads, and even mentions of premium subscriptionsReplying to @eicker@lemmy.world
Ad skipping sounds wonderfully pro consumer until you remember somebody has to pay for the podcast: If listeners skip every ad, block tracking and still expect endless free shows, the economics eventually stop working. You can’t demand independent media while systematically deleting the mechanism that funds it.
Replying to @eicker@lemmy.world
This is only the case if these changes actually cause a dip in sponsor revenue.
Personally, I like the ones that mimic old-school TV and radio, where the product/service placement is woven right into the show, and there’s a direct relationship between the presenter and the advertiser.
The entire ad brokerage ecosystem could vanish tomorrow and I’d be very happy.