BMW is putting Spider-Man ads on your dashboard, after promising it never would

“we are a premium brand”

my ass.

The premium is unfortunately not in the interior and infotainment experience, at least not these days. And I guess to non car people, the infotainment is what sells cars now.

The Germans still build the best* ICE drivetrains, the best chassis and suspension setups, to give you an excellent ride quality AND sporty handling in the same 2 ton family station wagon. Nobody compares, not even Volvo. But interior layouts have been going downhill steadily for like a decade now. And when it comes to EVs, you can’t really compete without being Chinese anyway. Other countries don’t have access to the same battery pricing, nor the same labor costs (to be fair the latter applies to both ICE and EV alike).

They’ll all die slow deaths. As EVs become mandated, Chinese companies will take over because nobody else can afford to sell cars for so cheap. The Chinese cars will of course have all the same infotainment issues like unwanted ads and they’ll be similar privacy nightmares, plus the prices will go up once you can only buy Chinese cars. It’ll be fun and we’ll all love it.

* Toyota Supra A90 used BMW’s B58 engine. That should tell you everything you need to know. TOYOTA didn’t bother coming up with their own engine for the chassis they also got from BMW. It’s been heralded as the modern 2JZ.