posted in Technology

Womble@Womble@piefed.world

AI labels to be compulsory on authentic-looking content under EU rules

Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real

www.theguardian.com/technology/2026/jul/31/ai-labels-to-be-compulsory-on-authentic-looking-content-under-eu-rules
the GuardianAI labels to be compulsory on authentic-looking content under EU rulesCompanies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real
psycotica0@psycotica0@lemmy.ca

Replying to @⁨Womble@piefed.world⁩

I do wonder if they plan to draw a line somewhere in “how AI” the image needs to be. Like, if it’s a raw photo, that’s fine. If it’s enhanced by filters or something, probably not AI fair to say.

But what about the, like, magic eraser and infilling? If I use a tool to erase a bunch of people from a bridge and draw new parts of bridge that weren’t in the original photo… is that AI?

If I use AI to pull a mask and cut someone out from the background, and then put them overtop of a stock background, that uses AI to do work I could have done by hand. Probably fine. But what if I use AI to paint a new background that didn’t exist before this photo. Is that AI?

If I take a picture of me in a real place, doing a real thing, and then use AI infill to paint a different face onto my face so it’s not me anymore, but the rest of the photo including my body is real, is it AI because that person doesn’t exist?

en
Uriel238 [all pronouns]@uriel238@lemmy.blahaj.zone

Replying to @⁨deathbird@mander.xyz⁩

Generated: Produced entirely from prompts and LORAs
Altered: Changed significantly so that the spirit of the moment represented is starkly different from the original
Edited: Changed while mostly preserving the essence of the moment represented.
Cleaned: Making minor alterations such as removing obstructions, correcting colors or illuminating details

And then, for completion, another boilerplate would be used in official images that have been shopped (or GIMPed or otherwise altered with image-editing software.)