BMW is putting Spider-Man ads on your dashboard, after promising it never would

One reason this type of promotion may be becoming more common is that connected cars give automakers a direct path to the driver’s screen.

Once a person purchases a vehicle it should be theirs, not shared access with Automakers and their partners.

It hasn’t been that way for a long time. Every car since 2018 has some sort of black box in it that it records your driving behaviors, and that data gets sent to or sold to insurance companies who then use it to raise your premiums.