posted in Technology
YouTube now requires creators to have twice as many watch hours to start earning money
techcrunch.com/2026/08/10/youtube-now-requires-creators-to-have-twice-as-many-watch-hours-to-start-earning-money/
At this point I’m convinced that yt just hates smaller creators.
Small creators cost youtube more than they earn.
Youtube ads are sold by auction, and there is very little bidding interest in small channels with small audiences. The advertisers want as many eyeballs as possible.
But a small channel’s videos cost youtube the same amount to store as a big channel’s videos.